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What are the factors that affect consumer’s car buying choices?

electric car battery

What are the factors that affect consumer’s car buying choices? How to solve the range anxiety and the charging problem of renewable energy? Which is more credible: new-energy cars or conventional car?

Q1: At present, what are the main factors restricting the large-scale popularization of new energy vehicles?

Through SmartPropel research, Charge time , safety, value retention, cost performance, these four issues are most common uncertain factors for new energy car owners when they purchase. During this year’s national day, new energy vehicles again took back the “Electric Dad” title, basically because of the driving range. On the one hand, the grid of charging posts still has enough space to make up for the petrol stations. On the other hand, because the fuel cars often go after refueling, but even if the tram overruns, it will take at least an hour and a half at the earliest. If you queue up, there will be time superposition problem. Safety, now there is no new energy car exclusive insurance, and it is very safe during driving. Value preservation rate, let’s look at a comparative data. During this period, the China Automobile Circulation Association has released the September Research Report on value preservation rate of Chinese automobiles. The report shows that, the three-year-old pure electric vehicle is only 39.7% , compared with 65% for conventional fuel vehicles, a huge pain point that has stymied the widespread adoption of new energy vehicles. In the end, it’s a matter of cost-effectiveness. Now like Ulai ideal, prices are in line with the BBA, and the traditional fuel car has a hundred years of brand connotation, quality endorsement, this is the natural shortage of new cars. Add to that the aforementioned limitations, and it’s likely that many families will be willing to choose a new energy source for a second car to experience better technology, handling, and freshness.

Q2: How can the charging problem of new energy vehicles be effectively solved?

Currently, there are two promising models for solving the charging problem, one is the dominated switching electricity mode, and the other is the Tesla grid, which we look at separately.
Change electricity mode, this can be said to be in this year’s national day period to brush a wave of good will, this mode is actually let car electricity separation. The obvious benefit is that if you land in a large area, the car owner will not have to pay for the battery cost, but will rent the battery. The whole car is expected to drop a lot of prices, isn’t it a bit like a fuel car? Charging times have been cut, and gas money has been exchanged for electricity and battery rental.
But the difficulty is not small, one is the need to build a lot of power stations, compared to gas stations labor-intensive, changing power stations is more like technology-intensive, after all, changing the battery is much more difficult than using a gas gun to refuel. R & D, operations, and costs are all issues.

Looking at Tesla’s hypergrid, Tesla has a huge data advantage, so stick with the hypergrid. For example, if you regularly wait a minute or an hour while driving, Tesla will know where to stop, and Tesla will be able to better lay out the stop by learning from a large number of car owners how well the stop is being used, keep the grid as balanced as possible.
So the two models should coexist for some time to come. As to which one will solve the current charging problem more effectively, it will be revealed after further scale-up.

Q 3: Will the switch-to-power mode drive the adoption of new energy vehicles by a large margin?


At this point, it’s very possible. Let’s go back to the first question. Any innovation starts from solving the Pain Point. So the current four major problems of new energy vehicles: Battery Life (charging time) , safety, value retention rate, performance-to-price ratio, the power changing mode optimizes or solves the problem to some extent.
Solve the problem of charging needless to say, safety, power mode will undoubtedly optimize the new energy car insurance most of the battery. Value retention rate, the battery loss cost of buying a new car is bound to be diluted. The current loss cost is often paid for by a single car owner, but after the replacement model becomes popular, the loss cost will be reflected in the form of part of the lease fee, all new-energy car owners will pay their fair share.
Finally, the cost-effective problem, technology speed up the car function iteration speed, resulting in a decline in value retention rate, but this is even the car is difficult to avoid. But car prices have fallen sharply, and batteries are no longer a “hot potato,” which is sure to help pull up new energy vehicles in many people’s minds more cost-effective than expected.
If the power-changing mode can overcome the following difficulties to scale up quickly, this will become a new energy vehicles to a large-scale popularization of an important driving force.

Q4: what is the biggest factor restricting the improvement of new energy vehicles?


The biggest limiting factor for battery life, however, may sound as simple as the battery’s energy density. On the other hand, there are two solutions that sound plausible: open source and throttling.
Open Source, you know, add more batteries. At present, the mainstream lithium battery new energy vehicle on the market, the battery weight generally accounts for about 30% of the total vehicle weight. Now most standard hot sell models are: 72V 45Ah lithium battery, 72V 60Ah lithium battery, 72V 100Ah lithium battery, 72V 200Ah lithium battery, 48V 300Ah lithium battery pack, 48V 500Ah battery pack, etc.
Can throttling solve it? The other day, the company announced that its sixth generation flying car would be mass produced at 2024, and one way to solve this problem is to use a lightweight design that ends up weighing only 50% of the company’s P7.
So for now, the ultimate solution is to increase the energy density of the battery. It is therefore difficult to say how long a qualitative leap will be required in battery technology to resolve the conflict between weight and energy.